Lilia Arroyo Flores grew up in Chicago’s Pilsen neighborhood. Both sides of her family’s roots are from Chupícuaro, in Morelia, Michoacan. Lilia is founder, CEO and lead strategist of Dígame, LLC, a marketing consultancy helping brands authentically connect with diverse audiences. She loves to cook her family’s traditional Mexican recipes, which she will proudly teach to her daughter Isabella.